Therapist Email Addresses - Why it Is Vital to Have a Professional Email Address

Without doubt email has revolutionised the way we communicate in business. It has facilitated instant responses and removed barriers posed by the "traditional" ways of sending messages. We all use this medium extensively for both business and private communication and it's hard to imagine what life would be without it.

To give a real example - of approximately 130 professionals in private practice we recently contacted, over 75% had "free" email addresses. The majority of these emails featured underscores, numbers, hyphens and names that have no relevance to who they are and what they do. A fictional example would be: claire_miller1976(at)

So what's the problem with that?

Well here are a few points...

1. Communication - Can you imagine trying to communicate that to a potential client over the phone? There is an extremely high likelihood that your email would "bounce" and you may never hear from that potential client again.

2. Trust - Ask yourself if you would be more likely to trust a service provider with an address like claire(at) or claire_miller1976(@) (fictional example)

3. Security - Have a look at the spam folder in your free email programme. You will probably notice a huge amount of heartfelt requests from disposed African leaders or a range of pills and remedies for afflictions you may never have heard of! Spammers target this medium on a regular basis and indirectly you may be placing your customers at risk as well.

4. Professionalism - You spent many years of your life (and a small fortune) investing in your professional development. Why have an email address that does not reflect that?

5. New business - Many companies and local authorities now refuse to send any communication to a supplier without a professional email. Don't miss out on potential opportunities.

6. Separation – Keep your freemail address for your personal life and your business address for just that.

So what should I do?

The good news is that arranging a professional email address is easy. If you have a website, ask your website developer to create a new email address for you. If you don't, no problem, you can still secure a domain name or identity that is unique to you and have this set up very easily whilst you develop your website (another must but that's for another day).

All of our Websites for Therapists Packages include professional email set up as standard.

So, a plea to UK professionals in private practice: Don't delay, this is so easy to do and I guarantee you your practice profile will be substantially enhanced!

Please feel free to contact us on 07714 398 776 or This email address is being protected from spambots. You need JavaScript enabled to view it. if you have any questions regarding email.