Getting your Therapy Website on Page One of Google

You have probably noticed that certain search results always appear on page one of search results, along with a map location to the right when searching for a service within a particular area. Including opening hours, a brief description of the business, contact details and imagery.

Typically looking like this…

For many therapists, a practice address is not made publicly available for very good reasons - It may be you operate from home or wish to maintain high levels of discretion and confidentiality.

You may operate from a separate location and have a problem with the address being published. In this case the same procedure would be followed but ensuring the tick box on step three remains unchecked.

Either way you are able to claim your listing and give your site a great boost for searches within your practice catchment areas.

Here are the steps involved to help you get started...

Obtaining a listing without publishing your physical address

Not all businesses operate from bricks and mortar locations and of course therapists have their own very valid reasons for not making their practice address publicly available.

Step one

Sign up for free using your existing Google profile or create a new profile when signing in...

https://www.google.co.uk/business/

Step two

Complete your basic information and select...

"I deliver goods and services to my customers at their location." - Important information

This will look like this...

Step 3

Select the geographical radius your practice covers...

(Ignore the last box if you do not wish your address published.)

Step 4

Follow the interactive steps to follow. Google will dispatch a postcard to your address which should be received within 14 days. On receipt of the postcard, access your profile and input the verification code sent to you.

And that's it, you can now update your profile when required and your practice should start to appear in those "magic" page one listings!

Benefits of obtaining your listing

Make it easier for clients to find you.

Boost your rankings for your catchment areas.

Improve the professional profile of your practice with contact details, opening hours and so on.

We hope you find this information useful and definitely recommend this option as a powerful addition to your marketing efforts!

Please feel free to contact Mark if you would like to find out how we can help you boost your therapy practice.