The reality is that the internet is the new "phone book". The majority of those born from 1969 onwards use the internet as the sole source of research for telephone numbers and services. Here are some more reasons why your private practice should have a website:
"Free" email services are great for personal use but not your business! Your email reflects the care and attention you have for your professional image. Taking the trouble to ensure your customers can contact you on a dedicated email address shows you are serious about your practice. Many contractors of private professional services refuse to deal with suppliers who use non-secure "free" email addresses.
Far from it! Your new email can be up and running in minutes and we supply you with all the help you would need to access your mail from your smart phone, laptop or PC.
In short, no! Any company or organisation that promises you this is misleading you. Search engines use a complicated set of formula to decide what sites are ranked above others. These factors change often and there are many cases of unfortunate website owners having their sites removed from listings for using tactics designed to hoodwink the systems.
There are some things you can do however to ensure your new site has a good chance of a high ranking:
Have a look at the very short and informative video on the right which very nicely summarises how Google works.
Deciding what contents to put on your website should be guided by the following questions:
Remember people are primarily concerned with their own wants and needs and would be looking to you for answers.
For more information please refer to our article Writing Content for your Therapy Website
Well, you are not alone here! It is common amongst professionals and the caring professions in particular to be uncomfortable with self-promotion. Perhaps a better way of looking at this aspect is to focus on your strengths and what makes your practice unique. You do not have to adopt an aggressive American style of promotion but you can convey your fantastic qualities in a way that you feel comfortable with.
Ultimately, people deal with people! So, show your potential clients they are in the right place and you are the one to help. Include a photo of yourself if possible. Nobody expects a model but customers do expect a human being and someone they feel they can relate to.
If you have any questions or concerns please feel free to contact us on This email address is being protected from spambots. You need JavaScript enabled to view it. and we will be very happy to discuss these with you.
This is a short video produced by Google explaining how search works. We find this to be a very effective tool to sum up this sometimes confusing topic.
We hope you found this useful! We are always happy to hear from you if you have any questions or want to find out more about websites and their use for your private practice.
Thank you, Search Engine Journal.
Written by : Mark Bate